BURBANK, Calif., Apr 23, 2010 (BUSINESS WIRE) --

--Walt Disney Pictures' and Jerry Bruckheimer Films' "Prince of Persia: The Sands of Time" Opens Nationwide May 28, 2010

Premiere to Benefit the American Film Institute

In recognition of his remarkable body of work, Sprint is pleased to present A Cinematic Celebration of Jerry Bruckheimer on May 17, 2010 in Hollywood. Five Bruckheimer-produced blockbusters will screen in Hollywood during this special event celebrating the producer of some of the most successful motion pictures of the last 35 years. Each screening will be introduced by an actor or director who helped make the film so memorable. The event will coincide with the Hollywood premiere of Bruckheimer's newest epic action-adventure, the much-anticipated "Prince of Persia: The Sands of Time," starring Jake Gyllenhaal, at the historic Grauman's Chinese Theatre. Proceeds from ticket sales will benefit the American Film Institute (AFI).

The films and artists confirmed to take part in the celebration are:

3D Trend or Future?

These days it seems there are more 3D movies than there ever were in previous history.  What we've now come to see is the transformation of a 2D production into a 3D print.  Not being filmed in 3D yet, shown in 3D, seemingly allows distributors/production companies and who have you, to tack on the additional $3 - $5 for a ticket.  In most cases, the retro 3D is not nearly as clean as a film shot with 3D technology... but it's getting closer.

Here's an article from the LA Times, about the new 3D trends.

latimes.com

3-D: Hollywood’s latest hot trend

Everybody — from studios to directors to theaters — is jumping on the bandwagon. All this to give filmgoers a “new” experience — and collect an extra $3 to $5 per ticket.

By Richard Verrier and Ben Fritz, Los Angeles Times Staff Writers

April 25, 2010